Analytics for Ecommerce: Using Data to Drive Online Retail Sales with Internet Retailer

Posted by: wendydtu Posted on: June 11, 2021 Posted in: Big Data, E-Commerce

"In the world of online retail, using data and digital analytics to your advantage is a no-brainer, but few organizations are actually applying the latest techniques that can turn data into dollars. View this on-demand webinar to learn about the groundwork necessary for a robust digital framework, and to identify the analytics techniques that can have big and immediate impact on online retail.

Hear from two of the top minds in the data and analytics space as they present real-world cases to illustrate how retailers used key Google Analytics techniques to increase sales, learn about their customers’ behavior on their digital properties, and gain accountability for digital marketing activities."

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How Big Data help E-commerce?

Posted by: GzeMin Posted on: June 8, 2021 Posted in: Big Data, E-Commerce

The big data technology in the e-commerce industry can be divided into:

– Big data collection, storage, and processing technology
– Intelligent management and operation and maintenance technology
– Big data application platform
– Data visualization technology
– Big data analysis, mining modeling technology
– Deep learning technology

Data Usage
1) Accurately analyze users
In-depth mining of user purchase data, analysis of user purchasing ability and behavior characteristics. Based on users’ buying habits and hobbies, intelligently recommend products, and provide better experience and services.

2) Fine management of goods
In-depth analysis of category prices, price diagnosis covering the product life cycle, and dynamic price solutions.
Provide a multi-dimensional perspective of product selection based on social public opinion, benchmarking with friends, channels, and slow sales to meet users’ one-stop shopping needs.

3) Explore market trends
Monitor marketing activities and detect the coverage and sales of all kinds of products on at the same price level.
Explore the development trend of the industry market, enrich the products on the site to ensure a continuous high-quality shopping experience.

4) Convenient business tracking
Provide management staff with series of support such as summary, segmentation, comparison, trend, traceability, etc.
Analyze related business indicators such as its transactions, commodities, channels, and promotions, and collaborate with merchants and suppliers to provide high-quality services.

How Big Data apply to E-commerce?

User portrait
After entering the Internet era, massive user behavior data has provided companies with the possibility of tracing and analysis to change and reshape their businesses and services. Effective use of these data for analysis and evaluation can enable companies to achieve refined operations and precision marketing. Service, and the first task to do this is to build user portraits.

Accurate advertising, marketing recommendation
Use websites/Apps to access user portrait tags, place targeted advertisements, and push differentiated App recommendations.
Use user location tags to place outdoor advertisements in areas where the target user density is high, eliminating the blindness of advertising.

Smart Store
According to the real-time traffic, product conditions, combined with user portraits, product portraits and recommendation prediction engine to realize the intelligent store function, homepage, single product page, channel page and event page and other personalized display

AI store
Bring online big data offline combined with powerful artificial intelligence technology to achieve precision marketing, play the value of data and intelligence to enhance profitability, and enhance customer experience.

Determine the user life cycle intelligently
Use user portraits to determine the value stage of users, formulate targeted marketing policies and promotional measures; determine the main types of users, accurately recognize the development stage of the company, and guide the formulation of the company’s overall operating strategy and strategic planning.

Smart supply chain
The combination of big data and AI intelligence drives makes the supply chain smart. By understanding consumers, the distance between consumers and suppliers is shortened, and a new retail business model that is win-win for all parties is realized.

What’s the difference betwen API service and Web service?

Posted by: wendydtu Posted on: June 6, 2021 Posted in: API, E-Commerce, Web Services\

API Services and Web services are the two most common but overlapping technical terms, and they are often confusing. You may also have heard that these words can be used interchangeably. However, have you ever wondered whether the two are the same or are there any differences?

Although these two terms do have some overlap, API and Web services are usually two distinct concepts. Do you need a quick and straightforward explanation of web services and APIs in order to understand the difference more clearly? Let us look at the following description of this aspect.

What is API?

API, also known as application programming interface, is a set of protocols and definitions that allow one application to communicate with another application. It is a computing interface used to define the interaction between various software intermediaries.

It will define the types of requests and calls that can be made. It is an information gateway that allows the back end of software and services to communicate with each other. Have you ever wondered how modern digital experiences are interconnected? The answer is API.

It also provides an extension mechanism so that users can extend the main functions in a variety of ways and to varying degrees. APIs can be component-specific, customized, or even designed based on industry standards to ensure interoperability. By hiding information, API can help users independently use software module interface

What are the benefits of using API?

However, do you want to know how APIs can benefit developers and businesses more effectively? Let’s take a look at some of the basic advantages of using the API given below. This information will definitely give you a clear understanding of the importance of using APIs.

Simpler Customization
Flexible information delivery
Easier to distribute new services
Digital conversion
Easier to integrate

APIs can also facilitate and simplify integration, enabling multiple software to determine their interrelationships based on the specific needs of the business. With this, you can achieve better results while saving a lot of development costs.

What is the difference between API and Webservice?

Basically, both web services and APIs are considered effective communication sources. However, the main differences between the two are:

API plays the role of interface between different applications, enabling them to communicate with each other in a more effective way. On the other hand, web services are to facilitate communication between two devices or machines over the network.

However, other differences between API and web services are as follows:

  1. All web services can be used as APIs, but not all APIs can be used as web services

  2. A web service cannot perform all the operations you can do with the API

  3. API can use any communication method

  4. Web services always require a network connection to run well, but APIs do not

  5. API usually contains interfaces and classes, just like programs

  6. API can help computer programmers to establish connections between different software applications

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